PURA VALE
Water in a glass carafe on stone

Under sink · Countertop · Faucet & shower

Treat it
at the
source.

Filtration for the tap you drink from, the counter you rent, or the shower you stand in. Plus the cartridges that keep it working.

Treat the water where you actually use it. One tap done properly beats a whole house done vaguely, and costs a tenth as much.

Macro photograph of a water droplet on a mineral surface

The water

You are drinking a
local decision

Tap water is treated to a standard, not to a taste. The standard is a floor — legally safe — and it is set by the utility that happens to serve your address. Chlorine and chloramine are added deliberately, because the alternative is worse. Lead arrives from the pipe between the main and your kitchen, which nobody has surveyed.

Filtration is the only part of this you control. Everything upstream of your house was decided for you.

Read the full breakdown

Maintenance

The only part
that wears out

A filter is a housing and a consumable. The housing lasts years; the cartridge lasts three to six months. Changing it yourself takes ten minutes and no plumber.

  • Cartridges for every system we sell, from $19 to $79
  • We email you when yours is due — you can ignore it
  • No subscription to cancel and no automatic charge
Carbon Cartridge Pair
A water filter in a kitchen in morning light

Fit it once. Change a cartridge twice a year. That is the entire maintenance schedule.

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